The Dean of the Faculty of Mass Communication at Yarmouk University, Dr. Amjad Al-Qadi, participated in the second edition of the World Media Congress held in Abu Dhabi under the patronage of the Vice President of the United Arab Emirates, His Highness Sheikh Mansour bin Zayed Al Nahyan. During the scientific session titled “Artificial Intelligence and Media Transformation: Opportunities and Challenges,” Al-Qadi presented the experience of Yarmouk University represented by the Faculty of Mass Communication in dealing with academic challenges and advancements related to the technological and industrial transformations in media industries. He stressed that media faculties and journalism teaching programs in Jordan understand their responsibilities for involving their current academic programs, teaching staff, and infrastructure into the technical development and rapid transformations witnessed by the press and media industry market, which demands for using artificial intelligence techniques.
In the same session, which was moderated by the former Dean of Mass Communication Faculty in Yarmouk, Professor Khalaf Tahat, the latter indicated that Yarmouk University decided to embed the concepts of digital transformations and artificial intelligence within its elective courses, thus providing the opportunity for every academic program to introduce artificial intelligence applications that suit its educational outcomes. However, the session also included a group of prominent academics and deans from Arab and international universities, including Dr. Hussein Amin from the American University in Cairo, Dr. Abdullah Al-Kindi from Sultan Qaboos University, Dr. Ahmed Al-Zahrani from King Abdulaziz University in Jaddah, Dr. Wei Lu from Zhejiang University of China, and Dr. Ahmed Al Mansoori, the Head of the Media Department at the United Arab Emirates University.
Noteworthy here is that the World Media Congress titled “Shaping the Future of Media” included an exhibition in which the most prominent international and local brands revealed the latest technologies, products, and services in the media sector. The conference also hosted international media pioneers discussing the latest topics and trends in the sector. On the sidelines of the conference, sessions were held covering various topics of the press, radio, television, the Internet and social media, which makes the Congress an excellent opportunity for media professionals to learn about the latest trends and challenges in the sector.
