About the Conference

The International Conference on New Trends in Business Environment 2023 (ICNTBE, 2023) organized by the Faculty of Business - Yarmouk University is an important event intended to bring together faculty members from various business schools and departments to share knowledge, exchange ideas and network with colleagues. This conference aims to provide a platform for the exchange of best practices, emerging trends, and innovative ideas in the business environment and foster the creation of new collaborative opportunities. The ICNTBE, 2023 is an opportunity for attendees to connect with other like-minded professionals, build new relationships, and gain new insights that can help them improve their teaching, research, and services to the academic community and practitioners. Through keynote speeches, panel discussions, workshops, and networking events, attendees will explore topics such as the future of business in a rapidly changing world.

The ICNTBE, 2023 covers four main tracks that capture the new trends in the business environment: Accounting and Finance, Business Management and Marketing, Economics, Public Administration and Healthcare Management. Each track focuses on different thematic areas of interest and research. This conference, therefore will give academics and industry professionals from all over the world the chance to discuss crucial problems pertaining to these four tracks, seeking the development of new policy recommendations that can support the business and economic growth, and prosperity especially in developing countries. The ICNTBE, 2023 invites all theoretical and empirical research, as well as case studies enabling researchers and practitioners to comprehend all of the new trends in the business environment.


The main objectives of the International Conference on New Trends in Business Environment are as follows:

1. To offer a forum for academics, researchers, practitioners, business owners, entrepreneurs, and students to exchange information and best practices in new trends in the business environment.

2. To discuss the contemporary business trends, difficulties, and practices.

3. To pinpoint current and future business trends that might promote organizational excellence, sustainable growth, and economic expansion.


Important Dates



Full Paper Submission Deadline: August 5th, 2023.


Early Bird Registration Deadline: July 10th, 2023.


Conference Dates: August, 23-24th, 2023.

Conference Tracks


TRACK 1: Accounting and Finance Track

  • Cloud-Based Accounting
  • Forensic Accounting
  • Accounting Education
  • Automated Accounting and Auditing
  • Financial and Management Accounting
  • Corporate Governance and Social Responsibility
  • Financial Technology
  • Digital Currencies
  • Financial Inclusion
  • Risk Management
  • Behavioral Finance
  • Financial Markets and Institutions
  • Green Finance


  • TRACK 2: Business Management and Marketing Track

  • Business Intelligence
  • Leadership and Emotional Intelligence
  • E- Strategic management
  • Supply Chain Management
  • Business Analytics
  • Innovation and Entrepreneurship Management
  • Human Resource Management
  • Business Ethics and organizational spirituality
  • Digital Consumer Behavior
  • Sustainable Marketing
  • Social Marketing
  • Branding
  • Digital Marketing


  • TRACK 3: Economics Track

  • Digital Economy
  • Economics and Sustainable Community Development
  • Energy and Natural Resources Economics
  • Poverty, Unemployment and Development
  • Food Security


  • TRACK 4: Public Administration and Healthcare Management Track

  • Modernization and Innovation in Public Sector
  • Governing networks
  • Public Administration Reforms
  • E-Governance
  • Advancements in Healthcare Management
  • Privatization in Healthcare
  • Keynote Speakers

    Ahmad Hanadeh

    Youssef AlShamali

    Minister of Industry and Trade / Minister of Labor

    Ahmad Hanadeh

    David Weir

    Professor of Enterprise, University of Huddersfield, UK

    Ahmad Hanadeh

    Maha Bahou

    Chief Executive Officer, Jordan Payments and Clearing Company

    Tom Christensen, PhD

    Mazen Wathaifi

    Chief Executive Officer, Amman Stock Exchange

    Tom Christensen, PhD

    Nadim Muasher

    Chairman, RANCO Holdings LLC

    Eva Sørensen, PhD

    Refat AL-Faouri

    Professor of Public Policy Analysis, Former President of Yarmouk University

    Panel Discussion: AI Applications in Business Environment

    Ahmad Hanadeh

    Samer Samarah

    Vice President of Yarmouk University

    Moderator

    Ahmad Hanadeh

    Raed Algharabat

    Professor of Digital Marketing and Social Media

    Ahmad Hanadeh

    Alaa Ensheiwat

    CEO UWallet, Chairman of the National Sector Skills Council

    Tom Christensen, PhD

    Sinan Kamal

    Data and AI Director at Orange Jordan

    Conference Chair


    Prof. Mishiel Said Suwaidan, Dean of Faculty of Business


    Advisory Committee

  • Prof. Mishiel Said Suwaidan, Dean of Faculty of Business / Chair.
  • Prof. Abderazzaq Bani Hani, Yarmouk University/ Member.
  • Prof. Refat Alfaouri, Yarmouk University/ Member.
  • Prof. Sami Al-Smadi, Yarmouk University/ Member.
  • Prof. Ali Khatibi, Management & Science University, Malaysia/Member.

  • Organizing Committee

  • Dr. Buthiena Kharabsheh, Vice Dean/ Chair.
  • Dr. Seif Athamneh, Vice Dean/ Member.
  • Prof. Abdel-Baset Athamneh, Head of Economics Dept/ Member.
  • Dr. Hussein Alrabba, Head of Accounting Dept/ Member.
  • Dr. Ali Al-Rawabdeh, Head of Public Administration Dept/Member.
  • Dr. Ghaith Al-Nader, Head of Finance & Banking Science Dept/ Member.
  • Dr. Lubna Baqleh, Head of Business Administration Dept/ Member.
  • Dr. Amjad Al-Amad, Head of Marketing Dept/ Member.
  • Dr. Ahmad Klaib, Director of the E-Learning Center/ Member.
  • Dr. Ahmad Alkhataybeh, Dean Assistant/ Member.
  • Mr. Yazan Jaradat, Computer Center/ Member.
  • Mr. Mohammad Hajaat, Public Relations and Media Dept/ Member.
  • Mrs. Reem Abu Alhaija / Conference Secretary.
  • Scientific Committee

  • Prof. Sami Al-Smadi, Yarmouk University /Chair.
  • Prof. David Weir, University of Huddersfield, UK/ Member.
  • Prof. Qasem Hammouri, Yarmouk University / Member.
  • Prof. Refat Alfaouri, Yarmouk University / Member.
  • Prof. Ahmad Abdul-Hadi, Yarmouk University / Member.
  • Prof. Ali Khatibi, Management & Science University, Malaysia/Member.
  • Prof. Sami Khan, King Abdulaziz University, KSA / Member.
  • Prof. Noor Ahmad, University Sains Malaysia, Malaysia / Member.
  • Prof. Mona Almwalla, Yarmouk University / Member.
  • Prof. Jamal Abu-Doleh, Yarmouk University / Member.
  • Prof. Dima Alrabadi, Yarmouk University / Member.
  • Prof. Yahia Bani Melhem, Yarmouk University / Member.
  • Prof. Amer Qasim, Al Ain University, UAE / Member.
  • Dr. Efehan Ulas, Cankiri Karatekin University, Turkey/ Member.
  • Dr. Anan Abu Hummour, Yarmouk University / Member.
  • Dr. Mohammad Azzam, Yarmouk University / Member.
  • Dr. Khaldoon Aldaoud, Yarmouk University, Committee rapporteur.
  • Dr. Saleh Bazi, Yarmouk University / Member.


  • Registration Fees

    Early Bird

    By July 10th


    • Academic Researcher Participation (Outside Jordan): $250
    • Academic Researcher Participation (Inside Jordan): JOD80
    • Postgraduate Student Participation: JOD70
    • Listener Attendee: JOD50

    Note: Registration Fees Include: Conference attendance, lunch and coffee breaks.



    Methods of payment (Three currencies are available):

    Jordanian Dinar (JD)

    The payment should be made to the conference account:

    Account Number : 090003121018

    Beneficiary Name : Yarmouk University- International Conference on New Trends in Business Environment

    Beneficiary Bank : Cairo- Amman Bank-

    Branch Name : Yarmouk University Branch

    IBAN : JO69CAAB1200000000090003121018

    Swift Code : CAABJOAM

    Sort Code : 001200

    US Dollar ($)

    The payment should be made to the conference account:

    Account Number : 090003424722

    Beneficiary Name : Yarmouk University- International Conference on New Trends in Business Environment

    Beneficiary Bank : Cairo- Amman Bank-

    Branch Name : Yarmouk University Branch

    IBAN : JO53CAAB1200000000090003424722

    Swift Code : CAABJOAM

    Sort Code : 001200

    Euro (€)

    The payment should be made to the conference account:

    Account Number : 090003251437

    Beneficiary Name : Yarmouk University- International Conference on New Trends in Business Environment

    Beneficiary Bank : Cairo- Amman Bank-

    Branch Name : Yarmouk University Branch

    IBAN : JO50CAAB1200000000090003251437

    Swift Code : CAABJOAM

    Sort Code : 001200


    Important note: Please mention your name and conference name as indicated above, and send a copy of the payment receipt to the following email: icntbe2023@yu.edu.jo.

    Submission Information



    Conference Proceeding and Publication Opportunity:


    Researchers should submit original, unpublished research papers. All papers must not simultaneously be submitted to another journal or conference. All accepted papers will be published in the conference proceedings. Moreover, qualified papers will have the opportunity to be published in Scopus indexed journals, (further information regarding the journals will be announced later). The decision of whether any of the papers can be included in the journal publication remains at the full discretion of the journal editors. The selected papers for publication will be subject to a publication fee as determined by the journals.




    Author Guidelines:


    1. The scientific committee will review all articles received by the submission deadline to ensure that the submission is relevant and aligned to the conference themes and sub-themes.

    2. The research topic should be related to one of the conference tracks, and interdisciplinary topics in more than one track are welcomed.

    3. Submissions are accepted in both English and Arabic languages.

    4. Submitted papers should be original work that have not been previously published.

    5. The total word count for the research paper should be between 4000-7000 words including all references and appendices.

    6. In case of acceptance, the author or one of the co-authors should be available to present the paper at the conference.

    7. All papers must be submitted in Microsoft Word format, and researchers are advised to follow the submission guidelines .





    Correspondences and Submission Methods:


    * Research papers should be submitted through online submission form that is available on https://www.yu.edu.jo/ICNTBE/


    * Research papers also can be directly submitted through the following email: icntbe2023@yu.edu.jo





    Conference Awards


    1. Best Conference Paper Award for Each Track

    2. Best Presenter Award



    Crowne Plaza Jordan - Dead Sea Resort & Spa

    Special Conference Booking Rate:

  • One Guest Rate: Bed and Breakfast - (JOD 70 - Book Now)
  • Two Guests Rate: Bed and Breakfast - (JOD 80 - Book Now)

  • Children policy and family plan:

  • Children under 12 years of age sharing a room with two adults maximum one child per room or two children below 6 years of age will be accommodated free of charge as long as the existing bedding is used.
  • Children up to 6 years old their meal(s), are free of charge as per the meal plan booking.
  • Children from 6 years old and up to 12 years are granted at 50% inclusive of taxes per meal per person (buffet lunch or dinner).

    Things to Do Near the Dead Sea - (Click Here)


    Top-Rated Places to visit in Jordan - (Click Here)


    Contact Us


    Contact Person:

    Dr. Buthiena Kharabsheh

    Vice-Dean / Faculty of Business
    Phone: 00962 2 7211111 Ext: 6803
    Mobile: 00962 771088108
    Email Address: ICNTBE2023@yu.edu.jo
    Yarmouk University
    Irbid – Jordan